Designed a marketing tool for HabitNu, cutting campaign setup time by 50% and boosting enrolments by 21% through a streamlined, data-driven approach.

About HabitNu:

HabitNu is a health-tech company that partners with insurers and healthcare providers to help individuals manage chronic diseases through lifestyle changes.

Introduction

HabitNu’s marketing team relied on scattered spreadsheets and manual tracking to manage campaigns across SMS, email, and IVR. This process was time-consuming, prone to errors, and lacked visibility into performance.

I designed a centralised, intuitive, and data-driven tool that helped the team:

• Reduce campaign setup time by 50%

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• Improve conversions by 21%

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• Optimize budget allocation with data-backed recommendations

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Understanding the Problem

Through discussions with HabitNu’s marketing team, I identified key pain points:

• Inefficient Workflow – Setting up campaigns required multiple disconnected tools.

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• No Performance Visibility – Marketers couldn’t track conversion rates or engagement trends.

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• Budget Inefficiencies – Money was often spent on underperforming channels without clear insights.

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The challenge was to create a structured system that streamlined campaign setup, provided real-time tracking, and enabled smarter decision-making.

The Solution

1. Streamlining Campaign Creation

I designed a structured step-by-step process that guided users through campaign setup without overwhelming them.